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As Flat-Fee Financial Advisors We Provide Advice-Only Financial Planning To Young Professionals And Pre-Retirees

Map Your Wealth With a Flat Fee Advisor

Gain The Clarity, Confidence, And Peace Of Mind That Comes From Partnering With A Trusted CFP® Who Will Help You:

Save and Invest Smarter
Optimize Current And Future Income
Minimize Taxes

Unique "By The Gig" Pricing

With our unique "By The Gig" flat-dollar fee pricing,  you only pay us when you actually need help. This eliminates having to pay fees to an advisor year after year even if your situation hasn't changed. We quote you a fixed dollar amount fee before we start, and this fee never changes throughout the planning process. So there won't be any surprises.

Unbiased Feedback From Actual Clients Who Have Experienced The "Map Your Wealth" Process:

*These testimonials were provided as Google Reviews by actual clients of HCP Wealth Planning.  The clients were not compensated, nor are there material conflicts of interest that would affect the given testimonials. To read all our Google Reviews, please click here.

My fiancé and I were in desperate need of financial advice. Like most medical professionals and recent graduates, we were going through a unique transitional period with our finances. We reached out to several financial planners with hopes of finding someone to guide us towards the best possible financial outcome. Thankfully, we found Kevin B at HCP Wealth Planning. I can honestly say that Kevin was everything we were looking for in a financial planner. He had clear communication skills and the ability to deliver information in a manner that was easily understood. He helped us create a comprehensive plan for tackling our student loan debt, saving for our wedding/ honeymoon, new home, retirement, investments, etc. We were able to create a spending plan in the HCP financial portal that’s both realistic for our current needs as well as planning and saving for our future. We are pleased with our decision to work with Kevin and would highly recommend him.

- Renee M

I worked with Kevin on a flat-fee basis to put together a comprehensive financial plan. He was a pleasure to work with and he taught me way more than I was expecting. It's clear he cares about his clients and is very knowledgeable. He ensured that all of my questions were answered and that I understood all of his advice clearly before ending any of our meetings. He also put in extra effort to model many "what-if" scenarios so that I could see how that impacted my financial goals. I highly recommend Kevin to anyone looking for a financial advisor. Unlike some other advisors that I considered, he does not pressure you to purchase any additional services or have him manage your money.

-Jay S - Client

Kevin is not just one of the best financial advisors I've ever worked with, he's one of the best professionals I've ever worked with. He's extremely knowledgeable, kind, flexible and honestly a joy to work with. He went above and beyond in terms of collecting data to help us make the right decisions as we prepare to buy our next house and I find myself looking for opportunities to recommend him to my friends. If you're looking for a financial advisor, definitely get in touch with Kevin.

-Justin W

I worked with HCP Wealth Planning as a "by the gig" customer, meaning we paid a one time flat fee for a comprehensive analysis of all our financial goals, and the design of a financial plan to achieve them. Kevin is very responsive by email, and is available to meet on weekends and after work hours. In addition, Kevin's approach to financial planning revolved around encouraging us to identify all our financial goals, no matter how crazy they seemed, and helped us realize those goals were not as crazy after all if you can stick to a simple saving plan and keep your cash flows under control. Kevin uses an intuitive electronic platform which allows you to easily visualize your financial plan, and see how your "chance of success" improve or decrease based on changes to salary, expenses, market performance, etc. I wholeheartedly recommend working with Kevin, even if you're already financially savvy; having an expert set of eyes look at your current finances will reveal a lot of possibilities you may have not considered.

-Eli E

Kevin with HCP Wealth Planning was an absolute pleasure to work with. We came in with a fairly complex situation with a lot of moving pieces to put together a financial plan for retirement. Kevin did a terrific job of organizing all of our information and building out all of the different scenarios we wanted to model. The software he uses is top-notch, and we came away with a solid retirement plan with all of our variables rolled in.

-Don M

Worked with Kevin for a “by the gig” review of our finances. We had several goals and points of clarity which were all answered. The electronic platform is easy to use. Kevin was responsive and had flexible hours to meet our schedule.

-Amanda B

We Guide People Through Two Distinct Phases Of Financial Life Planning. Which One Are You In?

Young Professionals

Make It Grow

The planning experience in this stage is designed for people who are still working and are being forced to balance multiple financial goals such as retiring as soon as possible, buying a house, paying off student debt, and saving for college, all while growing your assets, family, and your career. We will help you create a plan that grows the wealth you will need to retire early, without having to sacrifice your happiness in the present. We focus on:

  • calculating exactly how much to save in which types of accounts
  • growing your assets through disciplined investing
  • tackling student loans and other debt
  • planning for large financial goals such as home purchases, college expenses, weddings, etc
  • managing your cash flow
  • unbiased 401(k) and 403(b) plan reviews
  • organizing your financial life
  • making sure you have proper insurance coverage
  • managing life transitions such as going back to school, starting a business, or taking a temporary work sabbatical


Make It Flow

This planning experience is designed for those who are in the last stage of their career and are ready to consider what life looks like after work. Retiring in your 40's, 50's, or early 60's is more challenging than retiring when you are already old enough to benefit from Social Security Income, Medicare, and pensions. You need a plan that enables you to create your own paycheck from your assets, before those other benefits kick in later in life.  You also need a tax efficient income plan for when you start receiving those benefits. We focus on creating lifetime income and minimizing taxes through:

  • future cash flow analysis
  • tax minimization
  • social security optimization
  • healthcare expense planning
  • pension option analysis
  • unbiased rollover analysis
  • strategic withdrawal sequencing
  • tax efficient Roth conversion strategies
  • strategic asset location
  • asset allocation
  • portfolio stress-testing

Why Trust Us?

Fiduciary Financial AdvisorFiduciaries 100% of the Time

As CFP®s working for an independent Registered Investment Advisor Firm, we are required to act as fiduciaries 100% of the time. This is different from CFP®s who work at brokerage firms or hybrid firms. 

Flat Fee Financial AdvisorsTransparent, Flat Fees. No Commissions. Ever

Unlike the vast majority of firms, we charge a fixed, flat dollar fee  because we believe the amount you pay your advisor should be based on the services you actually receive, not how much you invest or how much wealth you already have.

comprehensive financial planning processCollaborative and Comprehensive

Our planning process is effective in getting real results because it focuses on your entire financial life and puts you in the driver’s seat. We recognize that while we may have professional expertise, you are the expert on your own lives. We unite the two so that we can make good decisions together.

virtual financial advisor

Meet With Us Anytime 

 We understand that younger clients want advice anytime, anywhere, and they don't want to have to drive to a stuffy office to get it. Our meetings are conducted online or on the phone. This allows us to meet with you around your busy schedules including weekends. 

Organizing Your Financial Life Is Just The Beginning

We Believe Financial Advice Should Be Free Of Product Sales

Flat Fee Financial Advisors Based In Jacksonville, FL and Serving Clients Nationwide Through Virtual Meetings

"I believe REAL financial advice should be about more than just your investments and it should be free of product sales. It should be about connecting whatever resources you have with the life you truly want to live.

Kevin Burkle, CFP® and CSLP® Photo Kevin Burkle, CFP® and CSLP® Hover Photo

Kevin Burkle, CFP® and CSLP®

Founder | Financial Planner

P: 904-419-3784

CFP® and Proud Member Of:

Who Do I Help?

I partner with young professionals and pre-retirees who want to be able to experience the financial clarity and confidence that comes from creating a hyper-personalized roadmap for achieving their financial goals. They share my belief that money and wealth are just a means to an end and that time is the most valuable asset. The purpose behind building wealth is to use it to provide you complete freedom of choice when it comes to how you spend that time.  Clients who work with us are seeking custom financial guidance from a Certified Financial Planner™  who is in a position to deliver unbiased advice 100% of the time. They prefer to pay a simple flat dollar fee instead of being charged based on how much they have to invest (assets under management, or AUM fee). 

Why Do I Do This?

My favorite part of my job is when it doesn't feel like a job.  And that happens when I'm in the middle of meetings with clients, and I start to notice a subtle (and sometimes not so subtle) shift in their body language, facial expressions, and their tone of voice as it starts to sink in for them that they actually have a plan in place and they know they are making the best possible choices when it comes to their financial lives. To know that I have helped transform their mindset in such a positive way, simply through the power of real financial planning, brings me a ton of personal satisfaction and it's the reason I could see myself doing this for decades to come.

Why Did I Start My Own Firm

The longer I've been in the financial advice industry, the more it has become clear to me that it needs to change if advisors ever want it to be a truly trusted profession. When I made the decision to found HCP Wealth Planning, I embarked on a mission to create a more effective financial planning experience that eliminates the sales-based advice and conflicts of interest that plague our industry.  I also wanted to be able to help those who may be turned away by other more traditional advisors simply because they didn't have enough assets saved up yet. The only way I knew how to accomplish this was to build my own firm with a flat fee pricing model. 

My Background

I grew up in North Carolina, but I currently live in Jacksonville, FL with my wife Melissa, our daughter Cameron, our son Julian, and our mini schnauzer, Louie. My passion for finance began in high school when I started following the stock market just before the dot-com crash and quickly learned the importance of diversification. It turns out that putting all my money from my part-time job into a single company's stock based on the advice of some random dude in the local newspaper was not a good idea. Eventually, this led me to obtain a degree in finance from North Carolina State University. Upon graduation, I spent the next twelve years working for one of the major brokerage firms where a lot of my time was spent providing financial advice to employees of some of the largest hospital systems in the country.  

I live close to the beach and I love to simply spend time out there with my family and friends.  I'm a die-hard football fan (still working on turning my wife into the same).  When I can find the time, I do enjoy going on a long run and hope to one day participate in The Southernmost Marathon in Key West. The past few years I've been attempting to make myself a better cook and figure out out to make all of my wife's delicious family recipes myself.  Any time spent playing with my children is my favorite part of each day.

What Are My Designations?

I became a CERTIFIED FINANCIAL PLANNER™ (CFP®)  in 2012. After that, I realized just how much my generation is struggling with student loan debt.  It also became clear that there are not a lot of financial advisors out there who are qualified to help with what is increasingly becoming the number one financial priority for medical professionals.  I wanted to make sure I had the expertise to competently identify the best student loan debt strategies for my clients, so I became a Certified Student Loan Professional (CSLP®).

See How I Can Make a Difference in Your Financial Wellness

Comprehensive Financial Life Planning That Includes More Than Just Investment Advice

Our Solutions Include

flat fee investment management

Investment And Savings Advice 

In addition to helping you select the investments in your employer-sponsored retirement accounts and decide whether you should roll them over, we help you determine what asset allocation makes the most sense for each of your accounts. We then discuss the various strategies for managing your portfolio allocations and help you implement those strategies.

When it comes to investment savings, we will help you determine exactly how much you should be saving and in what types of accounts. This includes analyzing the use of pre-tax and Roth employer-sponsored plans, IRAs, SEP IRAs, Solo 401ks, brokerage accounts, etc. We also help you determine if you should be doing backdoor Roth conversions or Mega Backdoor Roth Conversions, and if so , help you set them up. 

Simple Flat Fees That Remove Conflicts Of Interest

The "Map Your Wealth" Process And Pricing

When We Say Personalized And Comprehensive, We Mean It. 

*The "Map Your Wealth" process is extremely thorough. Because of this, we are only willing to partner with a maximum of four new households per month. So we can't just take on anyone is willing to pay us.   If you are considering partnering with us, please be in a place in your life where you have the time and the drive to take a deep dive into the Map Your Wealth Process. 

First Time Clients

Step 1: Getting To Know Each Other (this part is free)

We email you a Financial Life Priorities Questionnaire for you to complete. This will help you really think through what your top financial priorities are. Don't worry, we won't force you to provide us with any account balances or financial details yet. We then conduct a complimentary video meeting so we can discuss your questionnaire and goals in more detail. We also share our screen so we can provide a live tour of the "Map Your Wealth" experience. This won't be a canned "strategy session" with a high pressure sales pitch at the end. This first connection simply arms us both with more information so we can begin to determine if we might be a good fit for each other.  

Step 2: The Decision

After our initial meeting, we will think long and hard about exactly what we would need to do to help you accomplish everything you are expecting to by hiring a financial advisor. We will then send you an official client proposal that outlines those steps and provides the flat free price for the planning engagement. If you decide our services are exactly what you are looking for, great! We will ask you to sign a client agreement and then we will move onto step three. If not, no worries! If you wish, we can refer you to other firms who we think could be a better fit. We only refer to fee-only CFP®s.

Step 3: Organize Your Financial Life

We will provide you with our digital financial organizer. This online tool will make it easy for you to provide us with all of your financial life details. Once you complete it, we will use the provided information to build your own personalized financial portal and electronically sync all your accounts. You will then be able to track your entire financial life 24/7 from any device. We will also use the portal to conduct live planning sessions in the next steps.

Step 4: Review Your Cash Flow

We will conduct a video meeting where we review all the information in your new client portal and take a deep dive into your cash flow.  This includes helping you determine your average monthly spending. This meeting results in having a detailed snapshot of where every one of your hard-earned dollars is going NOW. This provides the foundation for determining where each dollar should be directed IN THE FUTURE, to give you the best chance of achieving your goals.

Step 5: Your First Financial Life Levers Meeting

We will conduct multiple live video meetings where we share our screen as we update and compare various planning scenarios in real time. These scenarios are comprised of "financial levers".  While it is our job as your advisor to know ahead of time which levers are even applicable to you, you get to steer these conversations. Sure, you want to make sure you have a plan so that you don't run out of money in retirement. And we will be able to show you the likelihood of that happening based on the combination of financial levers we are pulling. But we also don't want to sacrifice too much of what makes you happy in the present. Properly allocating your resources towards both is a balancing act and we will guide you through it. 

Step 6: Review Investments and Insurance Meeting

This is where we determine exactly how you should be investing in any applicable accounts. For any employer-sponsored plans that you participate in, we will ask you to share your screen as you are logged into those accounts so we can review those plan investment choices, fees and expenses, and resources. 

We will also discuss what type of insurance coverage you should have, and how much. Don't worry, we don't sell insurance or get paid to refer you to anyone who does. So our advice is completely unbiased. But it is our job to know if you are over or under-insured, and to help you shop for the best pricing when it comes to life, property and casualty, disabilty, personal liablility, and any other applicable insurance. 

Step 7: Second Financial Life Levers Meeting:

After the first financial life levers meeting, clients need time to digest everything that was discussed. After all, it can be a bit overwhelming to have your entire financial life mapped out in front of you for the first time. And we would never expect you to make any big decisions about your future lives without sleeping on it. This is especially true if you plan with a significant other as it will be important for you two to discuss everything on your own. Most clients end up thinking it over, and wanting to revise the combination of levers that we are pulling in their planning scenarios. So we conduct another meeting to do just that. The goal will be to ultimately drill down to a single combination of levers that gives you the best chance of reaching your financial and non-financial goals. If after this meeting you feel the need for another one, we are happy to oblige.

Step 8: Your Final Plan Summary

We will create and send you a final plan summary. Nope, this won't be a 40-page book of charts and numbers that you end up using as a door stop. It doesn't need to be that long because even after our planning engagement is complete, you will continue to have free access to your client portal and view all the information we have discussed over the course of our meetings. But our summary will provide an easy to digest review of all of the key planning points.

Step 9: Continue to track your financial life and progress towards your goals in your personal financial portal

You will continue to have access to your personalized finanical portal. This means you can continue to leverage the budgeting tool, track your account balances and net worth, and even access the planning module to "pull on the financial levers" yourself so you can see the results. Don't worry, you can't screw up anything becuase it won't let you save the results of the changes.  But many clients have found it helpful to be able to "play" with the levers on their own.

$1500 to $2400 Divided Into Six Monthly Payments

Repeat Clients

Should you ever feel the need to review your plan again, you can engage us for another "By The Gig" Plan. Because we already have your entire financial life in your portal, and we are updating it rather than starting from scratch, this process wil ltake less of our time, so the pricing will be 50% less than your initial fee.

Not ready to commit? You can schedule an informal video chat to get to know us better. If you live in the Jacksonville area, we would also love to meet you for a coffee or drink

Schedule Your Complimentary Meeting

Flat Fee Financial Advisors: The Smartest Way To Pay For Financial Planning

The financial advice industry is riddled with conflicts of interest and and the typical method for charging fees is a big reason why

At HCP Wealth Planning, we believe the fees you pay your advisor should only be based on the expertise and services you receive, not the size of your portfolio. We don't think it's fair that someone should pay an advisor higher fees, just because they have more money. Why is this? Because the little secret that many financial advisors don't want you to know is that it generally doesn't cost them any more time or require any more expertise to manage a $1,000,000 portfolio than it does a $100,000 portfolio.  Just because someone has a larger portfolio, that doesn't automatically mean their financial planning needs are more complex. Unfortunately this type of pricing model, which is known as the Assets Under Management (AUM) model, is still the most popular fee method in the industry.  

A Pricing Model That's Makes Holistic Financial Advice Accessible To Everyone

What if you don't have a ton of assets saved up yet? What if all of your investments are tied up in your employer-sponsored retirement accounts? What if you simply prefer to manage your investments on your own, or use robo-advisors, or target date funds? If this describes you, the reality is that you may find it difficult to find an actual CFP® who is still willing to help you (unless they plan to try to sell you a product).  None of that matters to us! Because we charge a simple, flat dollar fee, our compensation isn't impacted by how much you have to invest, so we would love the opportunity to help you "Map Your Wealth"  and make the best possible financial decisions.

No Conflicts of Interest

One of the biggest issues with the traditional AUM model is that it creates many conflicts of interest when the advisor is delivering advice.  

  • Paying off debt:  What happens if it's in your best interest to pay down debt such as student loans or paying down a mortgage? That means less money to invest and less money in your advisor's pocket. They have a financial incentive to recommend you do not pay off that debt.
  • Real Estate Investing: What if it makes more sense for you to diversify some of your savings and create passive income by investing in real estate? Let's say for example you want to spend $200,000 on a rental property. That's $200,000 that could otherwise be in your investment portfolio which means your advisor could be making $2000 per year in fees from that money. Can you trust that advisor to be unbiased when helping you decide if that rental property is a good investment? The same applies if you are considering paying a lump sum to buy into a business. 
  • Inheritance: Over the course of the next couple of decades, the greatest generational wealth transfer will take place. Let's say you inherit an IRA worth $200,000 and it makes sense for your advisor to invest that for you. Should your advisor all of a sudden be paid $2000 more a year because you inherited this money, even though it will barely take them any more time to invest it? What if you inherit $500,000 or even $1,000,000?  Should they all of a sudden be paid $5,000 or $10,000 more per year?
  • Social Security: In many scenarios, it makes sense to delay receiving Social Security benefits until you are eligible for the max benefit at age 70. This can be true even if delaying SS means you have to draw down more of your investments in the mean time. In this instance, your financial advisor has a financial incentive to recommend you take SS as early as possible, to reduce the drawdown of your investments and therefore prevent their fees from decreasing.
  • The Rollover Conversation: There are many scenarios where it could be in your best interest not to rollover your 401(k) or 403(b) after you stop working for your employer. But if the only way an AUM advisor is going to get paid is by managing those investments in an IRA, they have a financial incentive to convince you to rollover out of your 401k and into an IRA.   A flat fee advisor can give you an unbiased recommendation on whether or not to rollover because they get paid the same amount no matter how much you invest with them. 

The Typical AUM Advisor Excuse:

They will tell you that with the AUM model, their fees actually decrease if your portfolio value decreases.  So their interests are alligned with yours. Sure, over a short period of time, the markets may drop and your portfolio may decrease in value, so your advisor's fees temporarily decrease. But if you have a long term relationship with your advisor, odds are that over time, your portfolio value will increase and therefore your fees will increase. This is true even accounting for short term market corrections.  In fact, after every single stock market correction in history, the market has gone on to reach all time highs. 

 No Surprises

The majority of clients who work with an AUM advisor could not tell you exactly how much in dollar terms they paid their advisor last quarter. This is because those fees are buried in account statements that you probably won't look at and it's unlikely that advisor is going to be proactive in explicitly telling you how much you paid.  This is less likely to happen when you see the transaction fees on your bank account statements every month. 

If 100% of your advisor's fees are based on your investments, how much time are they really going to want to spend discussing and helping you with other aspects of your life that are just as important?

Learn More About How We Specialize In Helping Young Professionals And Pre-Retirees Achieve Financial Independence

Ready To Schedule A Complimentary Video Meeting Or Phone Call With A Flat-Fee CFP®?

No Need To Play Phone Tag

Whether you're ready to schedule a free video meeting so we can get to know each other better and we can provide you a live tour of our client experience, or you just want to chat over an informal phone call to ask us some questions, we encourage you to use our calendar link below so you know exactly when we will be connecting. 

This won't be a canned "strategy session" with a high pressure sales pitch at the end. This first connection simply arms us both with more information so we can begin to determine if we might be a good fit for each other.  If we aren't, we will do our best to refer you to another firm who may serve you better.

View Our Calendar To Schedule A Free Call Or Video-Meeting

Prefer To Start With An Email?

Email us at kevinburkle@hcpwealth.com and let us know what's on your mind. We promise to respond within 24 hours (usually less).

HCP Wealth Planning Jacksonville Fl 13740 Hidden Oaks Lane Jacksonville Fl, 32225