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As Independent, Flat-Fee Financial Advisors, We Partner With People Under 60 To Help Them Build Enough Wealth To Make Work Optional

Get Unbiased Advice From A Trusted CFP® Who Will Help You:

Save and Invest Smarter

Optimize Current & Future Income

Minimize Taxes

We Partner With People Under 60 To Guide Them Through Two Distinct Phases Of Financial Life Planning. Which One Are You In?

Phase 1: Make It Grow

The planning experience in this stage is designed for people who are still working and are being forced to balance multiple financial goals such as retiring as soon as possible, buying a house, paying off student debt, and saving for college, all while growing your assets, family, and your career. We will help you create a plan that grows the wealth you will need to retire early, without having to sacrifice your happiness in the present. We focus on:

  • calculating exactly how much to save in which types of accounts
  • growing your assets through disciplined investing
  • tackling student loans and other debt
  • planning for large financial goals such as home purchases, college expenses, weddings, etc
  • managing your cash flow
  • unbiased 401(k) and 403(b) plan reviews
  • organizing your financial life
  • making sure you have proper insurance coverage
  • managing life transitions such as going back to school, starting a business, or taking a temporary work sabbatical

Phase 2: Make It Flow

This planning experience is designed for those who are in the last stage of their career and are ready to consider what life looks like after work. Retiring in your 40's, 50's, or early 60's is more challenging than retiring when you are already old enough to benefit from Social Security Income, Medicare, and pensions. You need a plan that enables you to create your own paycheck from your assets, before those other benefits kick in later in life.  You also need a tax efficient income plan for when you start receiving those benefits. We focus on creating lifetime income and minimizing taxes through:

  • future cash flow analysis
  • tax minimization
  • social security optimization
  • healthcare expense planning
  • pension option analysis
  • unbiased rollover analysis
  • strategic withdrawal sequencing
  • tax efficient Roth conversion strategies
  • strategic asset location
  • asset allocation and rebalancing
  • portfolio stress-testing

Full Financial Life Planning For A Unique Flat-Dollar Fee

We are on a mission to make truly comprehensive financial advice available to anyone who needs it, regardless of how much they currently have to invest. By working 100% virtually (though we are always happy to meet in person for a coffee or drink) we are able to keep our operating costs low and pass those savings on to you. We are one of the rare financial planning firms that charges a flat-dollar fee instead of charging you based on how much you invest. When you partner with us, you get  access to a dedicated experienced, fiduciary CFP® who only works with no more than 40 clients at a time (much lower than the industry average). So you can be confident you will receive the personalized attention your financial well-being deserves. 

We Believe You Deserve Better Than The "Typical" Client Experience

Many of the traditional financial advisor business models are too sales-based and complex, riddled with conflicts of interest, and ineffective in helping people achieve their goals. So we decided to create a better way. 

How is HCP Wealth Planning Different?

Fiduciary Financial AdvisorTrustworthy

As CFP®s working for an independent Registered Investment Advisor Firm, we are required to act as fiduciaries 100% of the time. This is different from advisors who work at brokerage firms or hybrid firms. We never receive commissions or compensation from third parties. So you can be sure we ALWAYS put your best interests first. 

Flat Fee Financial AdvisorsTransparent, Flat Fees

Unlike the vast majority of firms, we charge a fixed, flat dollar fee that includes financial planning and investment management because we believe the amount you pay your advisor should be based on the services you actually receive, not how much you invest or what you can afford to pay. 

comprehensive financial planning processCollaborative and Comprehensive

Our planning process is effective in getting real results because it focuses on your entire financial life and puts you in the driver’s seat. We recognize that while we may have professional expertise, you are the expert on your own lives. We unite the two so that we can make good decisions together.

virtual financial advisor


We leverage technology to maximize your experience. We understand that younger clients want advice anytime, anywhere, and they don't want to have to drive to a stuffy office to get it. Our meetings are conducted online or on the phone. This allows us to meet with you around your busy schedules including weekends. All clients get access to our state of the art client portal and app so you can keep track of your financial life from anywhere.

Worried About The Markets?

Organize Your Financial Life

Comprehensive Financial Advice That Includes More Than Just Investment Management

Our Solutions Include

flat fee investment management

Investment Management Included 

In addition to helping you select the investments in your employer-sponsored retirement accounts, we strategically manage your other non-employer investment accounts when appropriate (Traditional and Roth IRAs, taxable brokerage accounts, Solo 401k's, SEP IRAs, etc).  This service is included in our Unlimited Plan along with all the above services for one simple, flat fee.  

low cost investment management

Our unique portfolio management strategies are anything but cookie-cutter. They combine active and passive management to keep costs low and minimize taxes, while attempting to maximize risk adjusted returns. Since we charge a flat dollar fee, the amount you pay us each year doesn't increase just because your portfolio balance does.

Learn About Our Unique Hybrid Investment Approach

Flat Fee Financial Advisors: The Smartest Way To Pay For Financial Planning

The financial advice industry is riddled with conflicts of interest and and the typical method for charging fees is a big reason why

At HCP Wealth Planning, we believe the fees you pay your advisor should only be based on the expertise and services you receive, not the size of your portfolio. We don't think it's fair that someone should pay an advisor higher fees, just because they have more money. Why is this? Because the little secret that many financial advisors don't want you to know is that it generally doesn't cost them any more time or require any more expertise to manage a $1,000,000 portfolio than it does a $100,000 portfolio.  Just because someone has a larger portfolio, that doesn't automatically mean their financial planning needs are more complex. 

Unfortunately this type of pricing model, which is known as the Assets Under Management (AUM) model, is still the most popular fee method in the industry.  Take a look at the below chart which reflects the difference in fees between our flat fee "Unlimited Plan" option, versus the industry average AUM fees. 

Flat Fee Financial Advisors

 *The AUM fees used in the below chart are from the AdvisoryHQ study, "Average Financial Advisor Fees and Costs, 2019 Report"

Not only does the AUM model create conflicts of interest, it creates incentives for advisors to purposely try to avoid working with younger professionals simply because they don't yet have enough money to invest to make it worth the advisor's time. Many of these younger people need more financial guidance than anyone.  The AUM model is not going to go away unless more consumers demand a better alternative because it generates too much easy income for those advisors. Our mission at HCP Wealth Planning is to  be a leader in the movement towards a better model.

Conflicts of Interest

One of the biggest issues with the traditional AUM model is that it creates many conflicts of interest when the advisor is delivering advice.  

  • Paying off debt:  What happens if it's in your best interest to pay down debt such as student loans or paying down a mortgage? That means less money to invest and less money in your advisor's pocket. They have a financial incentive to recommend you do not pay off that debt.
  • Real Estate Investing: What if it makes more sense for you to diversify some of your savings and create passive income by investing in real estate? Let's say for example you want to spend $200,000 on a rental property. That's $200,000 that could otherwise be in your investment portfolio which means your advisor could be making $2000 per year in fees from that money. Can you trust that advisor to be unbiased when helping you decide if that rental property is a good investment? The same applies if you are considering paying a lump sum to buy into a business. 
  • Inheritance: Over the course of the next couple of decades, the greatest generational wealth transfer will take place. Let's say you inherit an IRA worth $200,000 and it makes sense for your advisor to invest that for you. Should your advisor all of a sudden be paid $2000 more a year because you inherited this money, even though it will barely take them any more time to invest it? What if you inherit $500,000 or even $1,000,000?  Should they all of a sudden be paid $5,000 or $10,000 more per year?
  • Social Security: In many scenarios, it makes sense to delay receiving Social Security benefits until you are eligible for the max benefit at age 70. This can be true even if delaying SS means you have to draw down more of your investments in the mean time. In this instance, your financial advisor has a financial incentive to recommend you take SS as early as possible, to reduce the drawdown of your investments and therefore prevent their fees from decreasing.
  • The Rollover Conversation: There are many scenarios where it could be in your best interest not to rollover your 401(k) or 403(b) after you stop working for your employer. But if the only way an AUM advisor is going to get paid is by managing those investments in an IRA, they have a financial incentive to convince you to rollover out of your 401k and into an IRA.   A flat fee advisor can give you an unbiased recommendation on whether or not to rollover because they get paid the same amount no matter how much you invest with them. 

The Typical AUM Advisor Excuses:

1) They will tell you that with the AUM model, their fees actually decrease if your portfolio value decreases.  So this provides them extra incentive to get you the best returns as compared to a flat fee advisor. There are multiple issues with this excuse:

  • Sure, over a short period of time, the markets may drop and your portfolio may decrease in value, so your advisor's fees temporarily decrease. But if you have a long term relationship with your advisor, odds are that over time, your portfolio value will increase and therefore your fees will increase. This is true even accounting for short term market corrections.  In fact, after every single stock market correction in history, the market has gone on to reach all time highs. 
  • If your advisor's fees stand to increase if your portfolio balance grows, don't they a financial incentive to take on more risk in order to try to achieve higher returns?

2) They will say that a flat fee financial advisor has no financial incentive to try to get you the best returns on your investments since flat fee advisors get paid the same no matter how your portfolio is performing.

  • This couldn't be any further from the truth. Most flat fee advisors charge their fees on a monthly or quarterly basis. What's more, is these fees are right in your face since you usually pay them with a debit or credit credit card, or as a recurring draft out of your checking account.  Under the flat fee model, you know EXACTLY how much you are paying your advisor, and if you aren't happy with any part of your service, portfolio performance or otherwise, you can simply cancel the relationship before the next month's payment.  This creates extra pressure for a flat fee advisor to deliver an amazing client experience.
  • The majority of clients who work with an AUM advisor could not tell you exactly how much in dollar terms they paid their advisor last quarter. This is because those fees are buried in account statements that you probably won't look at and it's unlikely that advisor is going to be proactive in explicitly telling you how much you paid.  This is less likely to happen when you see the transaction fees on your bank account statements every month. 

If 100% of your advisor's fees are based on your investments, how much time are they really going to want to spend discussing and helping you with other aspects of your life that are just as important?

At HCP Wealth Planning, we believe that creating and maintaining a suitable investment strategy needs to be a part of the financial planning process, but not the only part.  Our flat fee solutions include helping you with every aspect of your financial life.  Whether you already have over $500,000 in investments, or are just getting started with investing, our unique "Unlimited Plan" and "By the Gig" flat fee models allow us to provide you custom, comprehensive financial advice. 

Learn More About How We Specialize In Helping People Under 60 Achieve Financial Independence

* I want to be clear that just because an advisor works under the AUM model, that does not make them a "bad" person. Throughout my career, I have gotten to know many advisors who work under this model, many of them I would call good friends, and I have 100% faith that they would never steer their clients wrong.  They just happen to be stuck working in a bad model because that is the one their employer has chosen and not everyone is in a position in life where they can go off and start their own firm with a flat-fee model. However, it would be naïve to say that there aren't any bad apples out there. Otherwise the financial services industry wouldn't be as highly regulated as it is. A flat fee model would minimize the chances that those bad apples would give conflicted advice.

Simple Flat Fees That Remove Conflicts Of Interest

We Offer Two Flat Fee Service Models

Unlimited Plan

This is designed for those who are seeking an ongoing relationship that includes financial planning, tax planning, investment management, and all our other solutions for one all-inclusive fee that doesn't increase just because your portfolio balance increases.  We provide an extremely hands-on and personal client experience. Because of this, we limit the number of households in the Unlimited Plan to forty so we can dedicate the time necessary to deliver a world class experience. 

By The Gig Plan

Do you have a fear of commitment? That's OK! For those of you who don't need ongoing professional investment management or just need help getting organized and advice on a few topics, we are happy to provide our "By The Gig" project plans.  We'll accomplish everything you need for a pre-determined, flat fee, without you having to agree to continuously work with us year after year. For less than most people spend on dining out each month, you can create a plan to secure your financial future. 

Which Service Model Is Best For You?

The Unlimited Plan

Through our flat rate billed monthly, we engage in financial planning, investment management, and tax planning as we address every aspect of your financial life. Together we'll help you organize your finances and create your personal financial portal so you can easily track your entire financial life, anytime, anywhere. In the beginning stage of our relationship, we will conduct multiple meetings to help you define your short and long-term goals, and build a plan to achieve them. After that, we will continue to meet at least three times a year to adapt that plan as your life changes. In between those official meetings, you have unlimited access to us and we encourage you to reach out with any concerns or simply to share any good news about the things that are happening in your life. Our unlimited plan includes everything you see on our solutions page including investment management.

See What's Included

$375/Month Regardless Of Portfolio Size

By The Gig

With this model, each "Gig" is a project plan that consists of as many meetings as it takes to address your top financial priorities. This service is designed for anyone, regardless of income or net worth. Every "By The Gig" client receives the following services:

  • We will help you organize your finances and create your personal financial portal so you can continuously track your entire financial life 24/7 using our mobile app.
  • We will help you determine your top financial priorities.
  • We will conduct online meetings where we provide custom, straightforward recommendations.  
  • We won't just give you a to-do list. We will help you implement those recommendations.
  • If you need our help again in the future, you can simply schedule another "gig".
$500 to $3000 (can be divided into 6 monthly payments)

Not ready to commit? You can schedule an informal video chat to get to know us better. If you live in the Jacksonville area, we would also love to meet you for a coffee or drink

Schedule Your Complimentary Meeting

Our Investment Approach: Combining The Best Of Both Worlds

Active + Passive Management In Each Portfolio

We are not a robo advisor and we don't just copy generic model portfolios that anybody can find online. We believe our clients deserve better. We partner with First Ascent Asset Management to provide investment management services to our clients. You can be confident that your portfolios are in sound hands as their investment team has a combined 147 years of investment experience.  As an independent asset management firm, they are able to pick from the universe of investment options when building your portfolio and they don't receive any compensation from any of the firms whose investment products they use. So they can be objective in their research and put your best interests first. All of our client's managed investments are held at TD Ameritrade, so you can be sure they are safe and secure.

Experienced investment management team

Focus On What You Can Control

All of our client's portfolios are invested based on the philosophy that you should focus on what you can control.  You cannot control the direction of the financial markets, but there are many things you can control to achieve your objectives and improve your investment experience. This includes the following:

  1. Creating an investment plan that matches your needs and risk tolerance
  2. Your portfolios should be designed to achieve the goals set forth in that plan
  3. You should be diversified globally
  4. Combing active and passive management allows you to get the best of both approaches
  5. Your portfolios should keep costs low by managing expenses, turnover, and taxes
  6. You should stay disciplined through market dips and swings (we know this is easier said than done but don't worry, part of why you hire us is to help you with this)

How Your Portfolios Are Designed

hybrid investment management approachThe core is the foundation of each portfolio.  It gives you broad exposure to global stock and bond markets. Then we can add funds to the portfolio that we call “satellites” when First Ascent has high conviction that they provide an opportunity to improve the returns or reduce the risk of the portfolio.

low cost passive investmentsThe core consists of low-cost exchange traded funds (ETFs) that provide a widely diversified mix of US and international stocks and bonds. First Ascent selects ETFs for the core based on the breadth of the exposure they give us to global markets, their liquidity, and their low cost.

active portfolio managementFirst Ascent adds satellites to a portfolio to complement the core. Satellites may consist of actively managed mutual funds, passively managed index funds, or ETFs. The goal of adding satellites is to benefit from an asset class, skilled manager, or specialized strategy that may improve returns, create a new source of diversification, or control risk.

active vs passive investingOne of the benefits we can gain by combining actively managed funds with passively managed ETFs is that active and passive styles tend to outperform in cycles. During certain periods more passively managed funds tend to outperform and during other periods more actively managed funds tend to outperform.  The timing of these cycles is unpredictable, so First Ascent includes both actively and passively managed funds in the portfolio.  

If your advisor is using investments with expense ratios that are close to 1% or more, they are doing it wrong. 

We keep the expenses of the funds we use very low. If fund fees are lower, you get to keep more of what you earn. This savings could add up to thousands of dollars per year depending on your portfolio size. 

portfolio expense ratiosOur focus on fees, costs, and expenses pays off for our clients. The median global mutual fund has internal expenses of about 95 basis points (.95%).  The First Ascent Global Explorer Portfolio expense ratios average between 18 and 23 bps (.18% and .23%).

This unique style of professional investment management is included for all of our Unlimited Plan clients at no additional costs. Since you only pay one all-inclusive flat fee for our unlimited plan, you don't have to worry about paying increasingly higher fees as your portfolio grows over time.

Most people aren't even sure exactly how much they are paying their advisor in dollar terms each year.  We will help you figure that out with a complimentary portfolio review. 

Reach Out To Schedule A Free Portfolio Review

How It Works

Unlimited Plan Clients:

Once we build out your financial foundation and address everything on the agreed upon initial to do list (we will hold as many meetings as necessary to do this), we will hold three official meetings each calendar year. In between, we will proactively stay in contact with you via email.  Our team of experts will continue to manage your portfolios and make changes as they deem necessary. We also highly encourage you to reach out to us in between each official meeting whenever you feel the need. This could be because you have experienced a life event, you are contemplating a life change, you have concerns about your plan, the markets, or anything else. We also love to simply hear from you about any positive changes or events that have happened in your life.

Personalized financial planning

By The Gig Clients:

Step 1: We begin by helping you determine your top priorities and provide an agreed upon scope of engagement which will include what topics will be discussed in our meetings, and the price. 

Step 2: We help you organize your finances and create your personal financial portal.

Step 3: We conduct online video meetings where we provide custom, straightforward recommendations based on your top financial priorities. 

Step 4: We help you you implement the recommendations and provide you a detailed summary.

Step 5: You can take advantage of having 90 days of unlimited email follow up if you end up having any additional questions. 

Step 6: You can continue to track your financial life and progress towards your goals in your personal financial portal using our custom app.

Ready To Take The First Step?

Let's Get Started

We Believe Financial Advice Should Be Free Of Product Sales

Flat Fee Financial Advisors Based In Jacksonville, FL and Serving Clients Nationwide Through Virtual Meetings

"I believe REAL financial advice should be about more than just your investments and it should be free of product sales. It should be about connecting whatever resources you have with the life you truly want to live.

Kevin Burkle, CFP® and CSLP® Photo Kevin Burkle, CFP® and CSLP® Hover Photo

Kevin Burkle, CFP® and CSLP®

Founder | Financial Planner

P: 904-419-3784

Proud Member Of:

Why Did I Start HCP Wealth Planning?

The longer I've been in the financial advice industry, the more it has become clear to me that it needs to change if advisors ever want it to be a truly trusted profession. When I made the decision to found HCP Wealth Planning, I embarked on a mission to create a more effective financial planning experience that eliminates the sales-based advice and conflicts of interest that plague our industry. That's what led me to a flat-fee model.  Since I'm married to a registered nurse, and I'm the son of a nurse and pharmacist, HCP Wealth was initially created to help healthcare professionals achieve their financial goals.  Since then, we have expanded access to our services to anyone who believes in the value of receiving custom financial advice from an experienced fiduciary.  

My Background

I grew up in North Carolina, but I currently live in Jacksonville, FL with my wife Melissa, our daughter Cameron, our son Julian, and our mini schnauzer, Louie. My passion for finance began in high school when I started following the stock market just before the dot-com crash and quickly learned the importance of diversification. Eventually, this led me to obtain a degree in finance from North Carolina State University. Upon graduation, I spent the next twelve years working for one of the major brokerage firms where a lot of my time was spent providing financial advice to employees of some of the largest hospital systems in the country.  

I live close to the beach and I love to simply spend time out there with my family and friends.  I'm a die-hard football fan (still working on turning my wife into the same) and I actually do enjoy going on long runs on a regular basis. The past few years I've been attempting to make myself a better cook and I really enjoy trying out new recipes. Any time spent playing with my children is my favorite part of each day.

Who Do I Help?

I offer two unique flat-fee service models that are designed to help you achieve financial clarity and independence. Clients who work with us are seeking custom financial guidance from a professional they can trust. Together, we work towards organizing your financial life and defining short and long-term goals. We then create a plan that continues to  adapt and grow with you as you experience significant life events and you go from growing your family and career to transitioning to retirement.

What Are My Designations?

I became a CERTIFIED FINANCIAL PLANNER™ (CFP®)  in 2012.   After that, I realized just how much my generation is struggling with student loan debt.  It also became clear that there are not a lot of financial advisors out there who are qualified to help with what is increasingly becoming the number one financial priority for medical professionals.  I wanted to make sure I had the expertise to competently identify the best student loan debt strategies for my clients, so I became a Certified Student Loan Professional (CSLP®).

See How I Can Make a Difference in Your Financial Wellness

Our Mission

We are dedicated to making REAL financial advice available to everyone, regardless of their wealth or stage in life. With our flat fee-only model, we strive to be a part of the growing movement in the financial advice industry that is eliminating the sales and conflicts of interest that give financial advisors a bad reputation.

Our Philosophy Is Simple.

We believe being wealthy is about more than just having money.  It's about achieving the sense of fulfillment that comes from knowing whatever money you do have is actually being used to fuel the things in life that bring you true happiness.

It's Important to Put Your Best Interests First

A financial planning relationship should have nothing to do with sales.

Read More

Financial Planning Is a Continuous Journey

We believe success comes when we engage regularly to adapt your plan when life unfolds.

Read More

Disciplined & Focused on What You Can Control

Our strategies align with what really matters most - your goals.

Read More

You Deserve to Have Someone Supportive & Experienced on Your Side

See What We Can Do For You

Ready To Schedule A Complimentary Video Meeting To Learn More?

Let's See How We Can Help

Whether you’re looking for a phone call, ready to schedule a free video-meeting, or simply want to send us a message, feel free to give us a call or submit the form below. 

HCP Wealth Planning Jacksonville Fl 13740 Hidden Oaks Lane Jacksonville Fl, 32225





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